ARROUYA INC.
Privacy Policy

Our Commitment to Privacy

Arrouya Inc. (“Arrouya”, “we”, “us”, or “our”) is committed to protecting your personal information and being transparent about how personal information is collected, used, stored, shared, and safeguarded. This Privacy Policy (“Policy”) explains Arrouya's privacy practices when you access or use our website, platform, and related tools and services (collectively, the “Services”) available at https://www.arrouya.com.

This Policy forms an integral part of Arrouya's Terms of Service and applies to all interactions with the Services. We encourage periodic review of this Policy so that you remain informed of our privacy practices and any updates. The most current version will always be accessible on our website and will indicate the date last updated. By continuing to use the Services after an update is published, you acknowledge and accept the revised Policy.

Context of Use and Intended Users

Arrouya is primarily designed for professional and commercial use by businesses, teams, content creators, and organizations to create short-form video content for social media marketing, brand building, and audience engagement. Many users access the Services as authorized representatives of business entities, and a significant portion of personal information processed through the platform relates to professional or business identities.

However, we also collect and process limited personal information from individuals who visit our website, request information, subscribe to updates, or otherwise interact with Arrouya in a consumer or exploratory capacity. This may include prospective customers, independent professionals, content creators, or individuals evaluating the Services for future use.

Accordingly, this Policy addresses both:

• Business-to-business (B2B) processing conducted on behalf of organizations using our platform; and
• Direct website interactions where individuals provide or generate personal information when browsing, contacting Arrouya, or engaging with marketing content.

Definitions

“Personal Information” means any information that identifies or can reasonably be linked to an identifiable individual, directly or indirectly. This includes, for example, professional identifiers, contact details, online identifiers, device information, behavioral data, video interview content, audio and visual recordings, and information collected through website interactions such as form submissions or analytics tools.

Who This Policy Applies To

This Policy applies to you when you:

• Access or browse the Arrouya website
• Submit inquiries, demo requests, or contact form submissions
• Create or manage an Arrouya account
• Use Arrouya on behalf of an organization
• Record video interviews through our platform
• Communicate with Arrouya via email, messaging, or support channels
• Connect Arrouya to authorized integrations or social media platforms

This Policy covers both registered platform users and individuals who interact with Arrouya through its public-facing website or marketing channels. It does not apply to third-party platforms or services you may access through Arrouya, which are governed by their own privacy policies and terms. We encourage you to review their policies separately, as Arrouya does not control how those third parties collect or use your information.

Age Restrictions

The Services are intended for professional use and are not designed for children or minors. Users must be at least 18 years of age (or older where required under applicable law) to use the Services. If Arrouya becomes aware that personal information relating to a minor has been collected without valid legal consent, reasonable steps will be taken to delete such information promptly.

If you are a parent or legal guardian and believe your child has submitted information to Arrouya without your consent, please contact us at the email address provided in the Contact Information section so we can take appropriate action.

Information We Collect

Personal Information Collected from Website Visitors and Prospective Users

When you interact with the Arrouya website (even without creating an account), we may collect:

• Name and contact details submitted through message forms
• Professional contact information provided for inquiries
• Email addresses for update subscriptions
• Browser and device identifiers
• IP address and location data (approximate)

This information may be used to respond to requests, provide marketing communications, or improve the website experience.

Personal Information Collected from Platform Users

We may also collect personal information associated with registered accounts, including:

• Name and professional or business identity
• Business or personal email address and phone number
• Company name, industry, and business description
• Login credentials and account identifiers
• Social media profile data when integrations are enabled
• IP address, device identifiers, and session identifiers
• Billing, invoicing, and payment details

Video and Audio Content

Because Arrouya's core functionality involves creating video content through AI-guided interviews, we collect:

• Video recordings of your interview sessions
• Audio recordings of your responses
• Facial images and likeness captured during video creation
• Voice recordings and speech patterns
• Interview responses and conversational content
• Business information and talking points you provide for personalization
• Questions you submit or request to be asked
• Content preferences and posting schedules

This content is processed to create, edit, and clip short-form videos according to your instructions and preferences.

Technical & Usage Information

We automatically collect technical and usage data when you interact with the Services or website, such as:

• Device type, browser, and operating system
• Access dates, session length, and login times
• Pages viewed and features used
• Click behavior and workflow interactions
• Video creation activity and editing patterns
• Error logs and diagnostic data

This information helps us monitor platform performance, optimize functionality, understand visitor behavior, and improve both user experience and marketing effectiveness.

How We Collect Information

Information Provided Directly

We collect information you provide when you:

• Register for or manage an account
• Subscribe to Arrouya services
• Complete the business information questionnaire
• Participate in AI-guided video interviews
• Upload or record video content
• Communicate with Arrouya representatives
• Configure posting schedules and content preferences
• Submit contact forms or inquiries

Automatically Collected Information

Information may be collected using cookies, tracking technologies, log files, and similar tools that monitor usage patterns and system interactions.

Information from Integrations

When you authorize third-party integrations (such as social media platforms), Arrouya may receive information based on the permissions you grant. This includes data necessary to enable functionality such as content posting, performance tracking, and audience analytics.

How We Use Your Information

We use collected information to:

• Create and manage user accounts
• Respond to inquiries and contact requests
• Deliver and maintain the Services
• Process subscriptions and billing
• Conduct AI-guided video interviews
• Generate, edit, and clip video content
• Create posting schedules based on your preferences
• Publish content to authorized social media platforms
• Provide technical support and customer assistance
• Improve website content and functionality
• Send service-related communications
• Send marketing or promotional communications (where permitted)
• Maintain platform security and monitoring
• Conduct internal analytics and business planning
• Improve AI agents and video processing algorithms

Arrouya does not sell personal information and does not use it for unrelated third-party marketing purposes.

Legal Basis for Processing

Where applicable, Arrouya relies on the following legal bases for processing:

• Performance of its legal obligations
• Legitimate business interests
• User consent for optional features, including video recording and AI processing
• Compliance with legal obligations

Data Roles in Enterprise Context

When the Services are used by business customers:

• The business entity acts as the data controller
• Arrouya acts as a data processor

Arrouya processes data solely in accordance with documented instructions provided by the business customer and, where applicable, any agreed data processing terms. Organizations remain responsible for ensuring the lawful collection and use of any data uploaded to the platform or recorded through the Services.

Cookies & Tracking Technologies

Arrouya uses essential and non-essential cookies and similar technologies to support secure operation and optimize performance. Essential cookies are necessary for authentication, system security, and core functionality. Non-essential cookies support analytics, user experience enhancement, and performance monitoring.

Where legally required, Arrouya requests user consent before deploying non-essential cookies. Users may manage cookie settings via browser controls or consent tools.

Third-Party Platform Integrations

Arrouya may integrate with social media platforms and content management systems to enable automated posting and performance tracking. These integrations operate exclusively through user-authorized connections. All data is accessed and processed in accordance with user permissions and the terms and policies of the respective third-party platforms.

Automated Processing & AI-Supported Content Creation

Arrouya uses artificial intelligence and automated systems to:

• Conduct personalized video interviews
• Generate interview questions based on your business information
• Process and analyze video and audio recordings
• Clip and edit video content
• Optimize content for social media engagement
• Schedule and distribute content according to preferences
• Analyze content performance and engagement patterns

These AI-powered tools are fundamental to the Services and enable efficient, scalable video content creation. By using Arrouya, you explicitly consent to this AI processing of your video, audio, and business information.

Arrouya implements appropriate technical safeguards, quality controls, and user oversight mechanisms to ensure that automated processing remains secure, accurate, and aligned with your creative vision and brand identity.

How We Share Information

Personal information may be shared with:

• Authorized service providers (hosting, video processing, AI infrastructure, analytics, communications, payment processors)
• Social media platforms where you authorize content posting
• Approved platform integrations
• Legal or regulatory authorities where required
• Corporate successors in the event of restructuring or acquisition

All third parties are contractually required to implement confidentiality and security safeguards.

Data Security

Arrouya employs administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, alteration, loss, or disclosure. These include encryption, controlled access protocols, secure video storage, monitoring systems, and incident response procedures. Despite these measures, no system can guarantee complete security.

Data Retention

Arrouya retains personal information only for as long as necessary to fulfill operational, contractual, or legal purposes. Video content and recordings are retained according to your account settings and subscription terms. When no longer required, data is securely deleted or anonymized. Retention periods may vary depending on the nature of the data and applicable regulatory obligations.

You may request deletion of your video content at any time, subject to legal and contractual limitations.

Cross-Border Transfers

Personal information may be processed or stored outside your jurisdiction depending on where our infrastructure and service providers are located. Where required, Arrouya may implement additional safeguards or contractual measures to address cross-border data transfers or other regulatory requirements, as agreed with the customer. These measures ensure your information remains protected regardless of where it is processed.

Your Privacy Rights and Choices

Depending on your location, you may have rights to:

• Confirm whether we process your personal data
• Access your personal information, including video recordings
• Correct inaccuracies
• Request deletion (subject to legal limits)
• Restrict or object to certain processing
• Request data portability
• Withdraw consent where applicable
• Lodge a complaint with a supervisory authority

Residents of certain U.S. states and users in the EEA, UK, or Switzerland benefit from broader rights under applicable privacy laws. Requests may be submitted to the contact information provided below, and we may verify your identity before responding.

Where Arrouya acts as a processor on behalf of a business, such requests should be directed to the relevant organization.

Policy Updates

Arrouya may update this Policy periodically to reflect changes in operations, technology, or legal obligations. Material changes will be communicated through reasonable channels. Continued use of the Services constitutes acceptance of updated terms.

Contact Information

If you have questions about this Policy or wish to exercise your privacy rights, please contact:
Arrouya Inc.
Address: 408 Flamingo, Vaughn, Ontario, Canada L4J 8L4
Email: dev@arrouya.com
Website: https://www.arrouya.com